As a milestone for our brand, we have refreshed our corporate logo and brand message.
Marking our 50th anniversary since founding, this initiative re-examines our brand identity as a "showcase component" amid the expansion of our e-commerce-focused retail business and the diversification of use cases. The new logo has already been rolled out, and will be gradually implemented across packaging, shipping materials, and more.
Our Journey So Far
Since our founding in 1977, we have leveraged our plastic molding technology to manufacture components across a wide range of fields, including automotive interior parts, audio equipment, and lighting fixtures. We also worked on Japan's first OEM production of resin pipe supports, and have supplied products to professional users at piping worksites for many years.
In 2023, we officially entered the retail business under our own brand, starting with the test development of anti-vibration products. Today, our products are used in a wide range of scenarios beyond just pipe support applications, including motorcycles, bicycles, equipment mounting, and jig fabrication.
Purpose of the Rebrand
Rebuilding Our Brand Foundation as a "Showcase Component"
We refreshed our corporate logo, symbol, and brand message with the goal of unifying our brand identity across our expanding use cases, and balancing reliability and design quality.
About the New Corporate Logo
• Logotype
Designed based on a sans-serif typeface with a stable, artisanal feel. The spacing between characters is intended to evoke use cases such as "supporting and securing rod-shaped objects".
• Symbol Mark
This design combines an asterisk (*), used for annotations and emphasis, with the "K" from Koeikasei Yamanaka Factory. Drawing on the etymological meaning of "small star", it symbolizes a brand that shines with reliable quality even in niche markets.
About the New Brand Message
Join It Yourself.
Connect your ideas.
The word "Join" carries two meanings: "connecting components" and "connecting people and ideas", expressing our brand stance as a "co-creative product" that stands alongside users' creative ingenuity.
Moving forward, Koeikasei Yamanaka Factory will continue to focus on product development and brand building as a bridge between manufacturing sites and users.